Taylor Swift asks US Government to block surprising trademark in years-long dispute 👀

🎤 Taylor Swift Moves to Block “Swift Home” Trademark in New Legal Filing
Global music icon Taylor Swift is once again proving that she protects her brand as fiercely as she protects her music catalog.
In a recent filing with the United States Patent and Trademark Office, Swift has formally opposed a home goods company’s attempt to register the trademark “Swift Home,” arguing that the logo too closely resembles her own well-known signature.

The Dispute
The company at the center of the dispute, Cathay Home Inc., is seeking federal trademark protection for a logo featuring the word “Swift” written in cursive with a wing-like swoosh at the end. According to Swift’s filing, the stylized “Swift” bears a striking similarity to the way she signs her last name — a signature that is already trademarked and closely associated with her brand.
Swift’s legal team argues that allowing the trademark could create “consumer confusion,” particularly among her massive global fanbase. The concern is that customers may mistakenly believe the bedding and home products are officially endorsed by, affiliated with, or created in partnership with the pop .

Legal Strategy
Swift’s image-rights company, TAS Rights Management, previously signaled its opposition in late 2025. The singer has reportedly enlisted attorney Rebecca Liebowitz, a partner at Venable LLP, to represent her in the matter. Her team was granted an extension to formally submit opposition documents, underscoring the seriousness of the case.
Trademark disputes often hinge on whether two brands are similar enough to cause confusion in the marketplace. In this instance, the focus is not only on the shared name but also on the stylized cursive presentation, which Swift claims mirrors her personal autograph style.

Why It Matters
For Swift, whose name alone represents a multi-billion-dollar global brand spanning music, film, merchandise, and partnerships, protecting intellectual property is critical. Over the years, she has become known for taking strong legal steps to defend her creative and commercial rights.
The outcome of this case could set an important precedent regarding how closely a company’s branding can resemble a celebrity’s established trademark — even in an entirely different industry like home goods.
For now, the decision rests with the USPTO. Whether “Swift Home” proceeds or is blocked remains to be seen, but one thing is clear: when it comes to her name and signature, Taylor Swift is not willing to take any chances.