Breaking News: He thought of himself as a king’: The parties that led to Diddy’s downfall… Read More

There was a time when an invitation to a party hosted by Sean “Diddy” Combs was one of the most sought-after tickets in the entertainment industry.

With guest lists that included Justin Bieber, Mariah Carey, Paris Hilton and Jennifer Lopez, it was a chance to rub shoulders with some of the biggest celebrities. Jay-Z and Beyoncé even released new music at his events.

“When Diddy winked at you and said come into the VIP section, you knew you were going to have a really good night,” Rob Shuter, who worked as a publicist for the rapper at the height of his fame, told BBC News in an exclusive interview.

Now Mr Shuter’s former star client is sitting in a Brooklyn jail cell, a short drive away from the Hamptons, where he once presided over decadent celebrity bashes.

Mr Combs’s fall from grace has been swift, with an extensive federal criminal case charging him in a sex trafficking and racketeering conspiracy. More than a dozen civil lawsuits have also been filed, accusing the music mogul of assaults, rape and sexual extortion. One lawyer said he represents more than 100 alleged victims who claim they were sexually abused.

The Harlem-born rapper has repeatedly denied any wrongdoing, whether in relation to the criminal or civil allegations.

A spokesperson denied the allegations against Diddy and told BBC News for this story that “Mr Combs remains strong, healthy, and disciplined, fully committed to his defence with the unwavering support of his family, legal team, and the truth”.

Mr Shuter, who worked for Diddy from 2002-04, said Mr Combs was at a pivotal moment in his career when he started working for the rapper.

Mr Combs had founded Bad Boy Records in 1993, a label that represented some of the biggest names in hip hop – including artists like Notorious B.I.G. and Usher. In 1998, he created the Sean John clothing line that later became a cultural phenomenon. From there, he dipped into fragrances, alcohol and even set up a media company, becoming the host of multiple reality shows where he would discover new talent and make people stars.

Mr Shuter said that when he first joined the rapper’s world, Mr Combs wanted to transform his persona and elevate his career, looking to use his parties to keep himself at the centre of the entertainment industry.

“He was just figuring out that how he could get the most attention was to become the party king of New York.”

Mr Shuter said Mr Combs was obsessed with power and a deep desire to remain famous, explaining the star loved to have his photo taken and wanted to show off his lifestyle. It was Mr Shuter’s job to help keep “Diddy” at the top. Being part of his entourage, he said, was like being part of a circus – the rapper was the “ringmaster”.

He said he never witnessed any sexual misconduct. “I’ve seen the imbalance of power,” he said. “What I haven’t seen is what is now alleged, which is just horrific.”

The reason he was such a superstar is because all he thinks about is Diddy. From the minute he wakes up until the minute he goes to bed,” Mr Shuter told BBC News. “Diddy’s hobby is Diddy.”

He also claims Mr Combs also held a deep fascination with the British royal family. Mr Shuter said he remembers being asked more than 10 times to call Prince Harry and Prince William with invites to parties, offering to cover their travel, lodging and even pay for their security.

In his lavish New York apartment, the rapper kept framed pictures of the princes, Mr Shuter said, explaining: “He thought of himself as a king so it makes perfect sense that he would like to have two princes in his entourage.”

Both Harry and William never accepted an invite from Mr Combs, he added.

But saying “no” to the music mogul wasn’t something many others did.

“There were always guns around Diddy,” Mr Shuter said, describing metal detectors in his apartment that resembled those at an airport. “It was strange.”

Mr Shuter described firearms all over the rapper’s home. In his private living quarters, security guards had guns strapped to their ankles. Mr Combs held a close circle and was serious about both his security and his image.

“You don’t get to be Diddy… unless the people around you were buttoned up. There was nobody around him sloppy.”