JUST IN: Teary-Eyed Iga Swaitek announce this message to Ben Shelton

Iga Swiatek, who had been with ASICS through her rise to the world No 1 ranking and three Grand Slam titles, said she was ‘very excited’ to become the first female player to sign with the Swiss company.

“I’m very excited to be the first female player to join with On, and truly thrilled how On’s Lightning innovation team works and adapts technologies to meet the demands of athletes, supporting their careersThe deal signifies a strong push by On in the tennis world with the signing of their first players for an apparel + shoes deal. With Federer retiring from the game last year, On has signed up one of the most promising young American male players and the most dominant female champion in today’s game, one who has been looking to expand her brand value and appeal outside her native Poland and the European market.“I’m working with IMG and I still have my Polish team where my PR manager is responsible for my communications globally and my partnership manager is taking care of my Polish deals. I’m from Poland and I currently have the biggest impact there and it’s important for me to use it well. IMG joined me to work on global business opportunities and I’m excited to see how it will support my career – this year we’ll have some exciting news. Their assistance is very valuable in everyday life on Tour too.

They have a great team and resources to make my life so much easier and it helps me to focus on tennis.”