Taylor Swift’s Eras Tour might be about to do for Europe what it did for America

The European leg of Taylor Swift’s record-breaking Eras Tour kicked off on Thursday.

The Eras tour is the first concert tour to gross over $1 billion, estimates showed.

She’s crossing the Atlantic at a time when several of the continent’s economies are struggling.

The European leg of Taylor Swift’s Eras Tour kicked off in Paris on Thursday.

Last summer, the “Tortured Poets Department” singer’s concerts helped boost the US economy, driving up spending on everything from restaurants to hotels across the country.When Beyoncé came to Sweden’s capital, Stockholm, last summer, economists noted that her fans had spent so much on hotels and meals that they’d triggered a slight bump in inflation. This summer, the city is expecting 10,000 extra concertgoers to fly over from the US to see Swift.

Hotel booking statistics also help to capture the sense of how in-demand Eras Tour tickets are.

By August 2023, hotels in Cardiff and Liverpool in the UK — where Swift will be stopping in June — had already reached occupancy levels of more than 50% for her tour dates, hotel research